I can't say I agree with your sentiment. Just beacuse he's rich shouldn't make you less sympathetic for him.
But honestly, I don't think I care myself... I'm not an apple fan, so to me, he's really just another guy, but he happens to be rich.
He did do one thing, though I don't know if it's good or bad... and that's allow people to identify idiots easier. Look for an iphone and ask them a few question.
The answer comes out momentarily.