My friend needed to pay her Car Insurance this month...
...so I bought her XBox 360.
Welcome to 2005, baby!
Actually, the region-locking doesn't seem to be because of Nintendo themselves at times, but rather because of groups like the Entertainment Software Association (or, other groups like the RIAA and the MPAA), which want to keep all profits and proceeds within the country of creation of a piece of work. Since Japan and Europe have different laws with their respective versions of these groups, you end up with the USA looking rather greedy (not prudish, though I can see that as well).
Granted, not all console makers, etc. follow what these groups want. I, for one, would like all consoles to be region-free, but I know it's more of a wish than anything else.
If someone can confirm or disprove what I'm saying, please do, as I'm not completely privy to the power the ESA, MPAA, and RIAA have over console/device manufacturers.
I just know I can't see "My Little Pony: Friendship is Magic" in Ecuador FOR SOME REASON when I use Netflix. But in the USA, it's OK.