The hell you're talking, it's $250 for Wi-fi version. Also, $250 wasn't the problem with 3DS, the shit has almost no games. Who wants a portable with no games? Of course, some people thought it was overpriced for what it offers (hardware and software).
Now it's priced more correctly, it'll sell better this week, but will drop just a little after, since there are no games coming 'till November and December for it, again.