Didn't really think too much of it until I saw some footage at GameStop a couple weeks back. Looks scary enough. I might pick it up because me and my girlfriend have been playing horror games a lot lately, and she's really interested in it.
Longevity is a worry for me, though. Modern horror games have tended to be on the short side. So I'm probably gonna wait for a price drop, first.
EDIT: ...I mean, the game is a horror game right?
EDIT 2: Apparently the game is going to have a 9-hour playthrough with 30 endings, according to the video... That actually sounds quite intriguing.