I always felt like that might have been part of Nintendo's goal with the Wii and their shift to focus on people and families playing together. I guess I can't say how well that did them overall (doesn't look too good, but time may still say otherwise) but I appreciate it, particularly because it brought MY family quite a bit more together. (My mother, who hated all-things-video-games, and my grandparents who lived in the basement and almost never wanted to do anything "family time"...they would, without hesitation, agree to a game of Wii Sports, Mario Kart, and a few others!)
But back on topic (well, the "topic" of the comment before mine), the intent initially seemed to be to get more "gamers". I don't think they 100% succeeded in gaining a new crowd while maintaining the ones they had...but all I'm saying is that seemed like it was the original intent. If done well, I think such an idea would be smart, and potentially increase income.