YES FOLKS NEW PAX PRIME INFO:
A lot of the panel was going into what it took to run this campaign and make it an actual success. I transcribed most of the key points below:
Before the Campaign
Miriam was Frakenstien/Golem/Homonculous type creature > moved to a Human but Cursed character to make it easier to relate to her
Miriam was more "sexy" to show off skin for the Crystal Curse > moved to more moderate design as seen
Game was a globetrotting event (in part because ti was a more publisher friendly model to add DLC) > moved to Castle (for the fans)
Success of Mighty No. 9 helped Ben convince Iga to jump Konami ship
Went to all sorts of publishers for a year > got the runaround
Kickstarter model works for games that appeal to small but rabid fanbases
Were worried that 2014 was a down year for Kickstarter
Campaign Tips
Try/consider weird stuff, but don't get attached to anything
Stuff for campaigns should make things better for the backers
All sides have to work together to make enticing but realistic stretch
Plan MONTHS ahead
Make meaningful updates
Respect the backers – fans take curs from you
Help build the fandom (something in place for the game to launch into)
Talk to fans, make them feel appreciated and happy
Sword vs Whip
Came about as a teaser
Ended up being key in getting feedback to adjust campaign before it even launched.
Discussion that followed was watched & influenced stretch goals and manner in which campaign was written.
The Campaign Launches!
30 “FUNDED!” images made for each day of campaign, were stunned things went so well
They all made bets on total money at the end, EVERYBODY lowballed
Inticreates put in a lot of time & effort into the campaign (before and during), Main artist ran ragged
Mad meetings to make strong but realistic stretch goals
Customize!
“Customize” system for Bloodstained announced (see art posted already), may influence stats as well
More creative collaborations in game are teased, especially with regards to the Customize system (note that the bottom right outfit in the art is a Gunvolt reference)
Future of Kickstarter
Shout out to FIG
More Publisher backed Kickstarters are coming........
Konami licensing out some of its IPs out to others?
A new "Ask IGA" is also coming soon to make up for the fact the Q&A session was cut short
Source:
http://www.neogaf.com/forum/showthread.php?t=1044304&page=228