Before I start I want to be clear I'm not trying to start a flame war or offend anyone. I also believe in equality of the sexes and genders. I judge on the content of character. Now, onto the discussion:
I was strolling through Steam and saw a game I wanted, a retro-platformer with some horizontal shooting sections called Taimumari. The graphics and gameplay seemed solid, so a good purchase for $5. I saw the tags and noticed female protagonist as one of them. Now especially nowadays, even though it's dying down, games are awarded by players for having a female protagonist, which makes sense obviously because female players want a character to relate to, and male players might want some variety in their stories.
Using that as a tag, though? I started to wonder if that's really important at all to a game in that sense. Tags are used to help indicate a genre of something, the design of something, the art style of something, but the sex of a protagonist? If a tag was "male protagonist" I'm sure some people would slam it as being sexist an others would look at it as "So?". Also, say Taimumari stared a male character, it wouldn't be less of a game, and it'd still be a retro style platformer with shooting sections. Would female players still be interested in Tomumari? Would male players? Well, while I was looking at games, I did click on anime style games with female protagonists on the art, so I guess it will attract my attention, as well as many others. I thought about it and came to a conclusion that it depends on the game.
For example: In a game like Perfect Dark, it wouldn't matter what gender the hero was, not because we're in first person, but because the game isn't trying to be a super artistic or story driven game. I know I never shut up about Valis, but it is a series that does rely more on it's art and story rather than it's gameplay. If you're familiar with the story of the computer versions of the first and second game or the genesis version of the first game, then you'll agree that a female protagonist fits that story so much better. Yuko comes off as an introvert, a very emotional person, who keeps even those who aren't too close to her very close, and isn't used to the violence she deals with in her battles until the third game roles around, and many speculate she's a lesbian.
I'm also not saying males can't be more emotional or written as introverts or gays, because people of all genders with those qualities obviously exist. It's hard to imagine a gender swap in a plot like Valis's though. Like I mentioned, though, Perfect Dark isn't trying to tell a meaningful story, so it doesn't really matter what gender the hero is. Same goes for Half Life. HL does tell it's story extremely well, but it doesn't need a male protagonist. Swap Gordon out for a woman and nothings really changed, because hes a silent protagonist and HL's plot doesn't rely on his personality or gender. Goldeneye could swap Bond for a female, change the film connections, no real change.
All in all, I think gender is a great way of telling a story in games when it's done right; aka good writing and understanding the characters you're making. If the character is written with their gender in mind, even if you put a new twist on the tired gender stereotypes, it can work beautifully. I also believe in freedom of speech and expression, so even if a dev like Rare wants Joanna Dark, even if it doesn't add anything to the story, I support their decision. At the same time, I don't think a game should be commended for just having a female character like it's a new thing, because it's been around for ages. I also don't think that a game should be looked at as a holy grail if it has a character that deviates from the usual white hetero-male protagonist unless it's done extremely well with good writing and direction, because a game with good writing and direction is a game with good writing and direction. Is gender too big in games? I think some people go to extremes on the subject rather than enjoying games, but at the end of the day games are art, and popular trends are popular trends. Instead of focusing solely on pleasing everyone 100% and furthering the divide of equality, we should just focus on the art that we enjoy and the art that is genuinly good.