I'm beginning to wonder now if any game franchise even can really be long lasting like James Bond, Doctor Who, or Star Trek.
To be fair, all of those properties you've mentioned are older than most of the well known video game franchises let alone a vast majority of video game franchises and series.
Basically, video games are younguns in comparison.
When people mention Zelda, take one look at the Cdi games and are instantly revolted. Granted the Zelda games are a more distasteful representation of the Nintendo franchise, but it's also because the undertone of the games in general are a) more niche than a more universal title (eg Mario) and b) taken more seriously by its fans than said titles.
Oh yeah Zelda's another long runner. Also Ys is another one.