Looking at these pictures especially the faded Gabriel drawing with the Combat Cross in his hands on that scroll like parchment only gives me further reason to credit that this game was always going to be a Castlevania title even before it's announcement in E3 2009.
As a matter of fact those Press Release Kits were introduced at the games initial announcement at the Leipzig conference August 20th 2008, which took place one full year prior to the unveiling when the title was announced as a Castlevania and not simply just "Lords of Shadow"