First off when we use the word "franchise". We are saying this product can be anything. The word franchise, is reserved for evil corporate goon-bags who deserves to be beaten in an alley-way. Not for people who enjoys a piece of media.
Right now it is clean and respectable, like Mario you can feel somewhat happy playing the game, and not feel threaten. Yes people will take out licenses, and stuff, but right now it is something that is clean. The moment I see Alucard, on a KFC bucket, is the moment I say no more Castlevania for me. While being commercialized, licensed, and brought, is the greatest achievement of a series, can be, it is not meant to abused.
Even if a CV fails, it leaves behind something that is still playable. That is what is important. Not just trying to trick money out of somebody who would rather see you starve, and call it making a profit. That is why buying a new system hurts more then buying a new game. It is like somebody throwing their jazz all over your face, and you can't even see the action you paid for.
Castlevania is a safe right now. What I love the most is how the characters have little or no lines, but is so big and gigantic.