And people very often stick to the little numbers.
If Roger Ebert gave a movie a 2 out of 10, would you go see it?
If Gene Siskel gave it a thumbs down and Ebert gave it a thumbs down too, would you go see it?
If your Baptist pastor said a movie was the work of the devil and should be boycotted, would you boycott it?
If the Pope said a game was a bane on mankind and should be boycotted, would you boycott it?
If the Catholic Youth Organization refused to attend any baseball games because a team's manager was having an affair, would you penalize that manager?
No, people aren't dumb, they're just mindless most of the time.